At some point or other you’re probably going to want to include a business video in an email to a client, potential customer, or even a coworker. As you’ll soon realize that isn’t as easy as you may have imagined it to be, and there are actually significant issues that you’ll face.
The good news is that it is possible to include business videos in emails, and there are three main ways that you can do so:
• Add the video as a file attachment
Although this may seem like the easiest way to include business videos in an email, it is actually the most difficult. The reason for that is because emails have a file size limitation that varies from server to server – and video files (as you probably know) can be quite large.
In order for you to successfully send a video as a file attachment, it needs to be within the file size limitation of your email server and the email server of the recipient.
To be safe you’d want your video to be 10MB or 15MB at most – which is not an easy target to hit. It would require you use an MP4 compressor such as Movavi Video Converter for example, but as you compress the video its quality will be affected.
• Upload the video and send a link via email
To be honest, the easiest way to include videos in email is to simply upload them online and send the link to the video via email. For example, you could upload the video to YouTube, or to Google Drive or some other cloud storage service.
In some email clients such as Gmail if you add a YouTube link the recipient will be able to play it in an embedded player. However that is not the case with most clients, and they will have to click and open the link in their browser to view it.
• Embed the video using HTML5
Technically you can embed videos in emails using HTML5 – but it is not supported by all email platforms. It is estimated that anywhere from 50% to 70% of email clients currently support HTML5 video embeds.
Because it is not supported by all clients, you will need to use a fallback if you want to be safe. That can either take the form of a normal link to the video, or an image that links to it.
Generally, this is the most elegant option to include videos in emails – but it also requires some code-writing on your part.
As you can see each option has its advantages and disadvantages – and it is up to you which you want to use. In general, you should be very careful about adding videos as attachments however, as the requirements to compress the video file to such a small size will often make it close to unwatchable.
Seeing as you have alternatives that you can use it would be best to take advantage of them, unless you absolutely need to send the video file itself.